How To Create A Killer Strategy to Motivate Your Team

photo of people create a strategy

As a leader, you have two options when it comes to creating a strategy for you and your team.

You can sit back, relax, and wait for one of your superiors to create a strategy that you follow. Or you can be the one to show initiative and create a strategy that demonstrates you’re the one leading your team to success.

So, where do you start?

The first thing you need to ask yourself is what are you looking to achieve? Do you want to perform better in a particular area than you did last year? Maybe you want to lose fewer customers, or perhaps you want to deliver a better customer experience.

Whatever it may be, this is your starting point. The next step is to break down a plan into separate goals that can be attributed to the quarters of the year. The order of these targets will depend on the seasonality of your organisation, but they should include the following attributes.

Upskilling Period

While continuous improvement should play out throughout the year, if you can dedicate a minimum of three months to make it your key focus, then it will help for the other nine months.

This focus will also allow you to embed any new skills, processes, or scripts that your team needs to learn. You can also iron out any kinks. Aim for this during a period that’s not quite a peak time of year but also not dead quiet. You want your staff to be able to test their new skills, so you need to have a good flow of enquiries.

Rest Period

It’s hard to maintain a high level of performance for an entire 12 months, especially if you’re coming off a busy year.

Make sure that you incorporate a period of downtime for your staff so that they can relax and reset. This should be during your quietest time of year where you can have skeleton staff.

Defensive Period

For some industries, there can be a period in the year that upsets your customer base and forces them to do some shopping around. It often occurs when prices increase.

Ensure that you have everything you need in your toolbox to keep your customers happy and still willing to do business with you. If it happens around the same time every year, you have no excuse not to be prepared.

Offensive Period

This should be your peak period. Ideally, all the work you’ve done to date should lead up to this moment.

It’s time to throw everything you have to achieve the ultimate goal for your business.

How to Create a Strategy That Works

Even if your company has rolled a plan for your team, you can still create a strategy on how you’re going to execute it. If you stick to these fundamentals and incorporate your learnings from previous attempts to achieve a goal, you should undoubtedly see improvements in your performance from the previous year.

If you need help creating strategies and plans for your team, then make sure you’re following the Better Boss Blog. You’ll find tips and advice on how to get the best out of your people. Follow pwf services on Instagram, Facebook, and LinkedIn, so you never miss a post.

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